This is part of a workshop class I gave to Client Accelerators, one of the top digital ad agencies. In the class I demonstrate how to use my Big Idea Hook System: -Start off with list of messaging points for brand/product/offer/campaign /funnel -Then use a big idea framework to help turn a core message into …
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A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And, …
The welcome email sequence that builds a connection Read More »
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And, …
Announcing the wedding of banding and direct response Read More »
A few years back, I was working with a client who had a big list. Hundreds of thousands of subscribers. Lots of different funnels. A ton of products. And a dizzying amount of segments and tags. One of my main responsibilities with that company was to write emails that put people into our funnels. And, …
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